World Sustainable Futures International

Strategic advice from those who have led the industry. Business insiders. Industry leaders.

Pragmatic advisory for Chemical & Petrochemical, Upstream and Downstream Industrial Operations, Energy Transition, Circular Economy, and International Governance.

What makes us unique

WSFI brings together senior industry leaders who have built, led and transformed complex businesses at the highest levels. Its advisors combine decades of hands-on experience in the industries the firm serves with direct responsibility for large-scale operations, business performance and strategic decision-making.

They have held full P&L accountability, led industrial operations across the Americas, Europe and Asia, managed international holdings and subsidiaries, and served on JV boards across three continents. Their experience extends beyond business operations to shaping global ISO standards and leading institutional engagement with the United Nations, the European Commission, the International Council of Chemical Associations, regional governments and major industry associations.

Petrochemical processing unit

International Presence

Three Countries connecting global networks.

Offices in Rotterdam, Lisbon and São Paulo, working across the Americas, Africa, the Middle East and Asia.

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São PauloBrazil LisbonPortugal RotterdamNetherlands

Advisory Board

Five senior advisors. Five complementary areas and expertises

WSFI advisors combine decades of hands-on experience in the industries the firm serves with direct responsibility for large-scale operations, business performance and strategic decision-making.

Walmir Soller
Walmir Soller
Practice Lead
International Governance
  • International Holding Governance
  • JV Management
  • M&A Due Diligence
  • Renewable Feedstock
  • Bioplastics
  • Recycling
Marcelo Batalha
Marcelo Batalha
Practice Lead
Upstream Operations & Infrastructure
  • Upstream operations
  • Offshore operations
  • Energy infrastructure
  • Logistics
  • Asset optimisation
  • Operational transformation
Marcelo Cerqueira
Marcelo Cerqueira
Practice Lead
Downstream & Industrial Operations
  • Manufacturing
  • Operational excellence
  • Industrial optimisation
  • Energy efficiency
  • Industrial decarbonisation
  • Smart factories
Jorge Soto
Jorge Soto
Practice Lead
Sustainability, Circularity & Policy
  • Circular economy
  • Energy transition
  • ESG and climate
  • Global standards
  • Regulatory and policy advocacy
  • Low-carbon strategies
Ivo Real
Ivo Real
Practice Lead
Digital Technologies & AI
  • AI and agentic systems
  • Digital transformation
  • Decision support
  • MLOps
  • Process optimisation
  • Cost and efficiency gains

Practice Lead responsibilities span the full WSFI advisory offering.

Our capabilities

Five practices. One integrated advisory.

We bring operational depth, strategic clarity, and institutional reach to the challenges that matter most to industrial and international businesses.

01

Upstream Operations

Turning operational complexity into performance, resilience and value

We advise operators, industrial companies and investors navigating complex operational environments, new ventures, mature assets, cost pressure, integrity challenges and major business transitions. Our perspective comes from executive roles with direct accountability for safety, performance, cost, capital allocation and value creation.

Operational Performance & Business Transformation
  • Executive assessment of operational performance
  • Identification and prioritization of cost and productivity opportunities
  • Review of operating models, responsibilities and decision processes
  • Definition of performance management and KPI governance
  • Executive challenge of maintenance and reliability strategies
  • Definition of transformation governance and decision forums
Asset Optimisation & Business Resilience
  • Mature asset strategy and value creation priorities
  • Executive assessment of asset performance and integrity challenges
  • Review of asset integrity governance and assurance models
  • Business continuity and crisis governance
  • Portfolio prioritization and capital allocation support
  • Decommissioning and asset retirement strategy
Offshore Logistics & Industrial Supply Chains
  • Executive assessment of maritime, aviation, port and supply base performance
  • Definition of integrated logistics operating models
  • Advisory on control tower and end-to-end visibility concepts
  • Fleet, capacity and service model optimization
  • Logistics performance and cost benchmarking
  • Decarbonization strategies for maritime and industrial logistics
Energy Transition in Industrial Operations
  • Low-carbon operational roadmaps
  • Fuel and fleet transition strategies
  • Identification and prioritization of emissions reduction opportunities
  • Assessment of electrification and shore power opportunities
  • Evaluation of alternative fuel options for maritime and industrial operations
  • Governance models for transition initiatives
Transactions, Investors & Operational Assessment
  • Executive assessment of operational risks
  • Review of cost structures and operational performance
  • Identification of value creation opportunities
  • Assessment of operational readiness for acquisition or divestment
  • Post-acquisition transformation priorities
  • Independent challenge of technical and operational conclusions
Feedstock, Chemicals & Supply Chain
  • Feedstock sourcing strategy (naphtha, ethane)
  • Supply chain integration and optimization
  • Vessel and transportation contract strategy
  • Trading structure and governance design
  • Logistics hubs and port infrastructure strategy

How we work

A senior advisory role, not a delivery team

We typically act alongside senior management, boards, investment teams and specialist advisors. We do not replace operating teams, engineering firms or technical specialists — our role is to bring independent executive judgement to the decisions that matter most.

  • Frame the right questions
  • Challenge plans and assumptions
  • Help define priorities and criteria
  • Support selection of specialist partners
  • Establish governance and accountability
  • Provide independent executive judgement
  • Support leadership through major transitions
  • Identify issues requiring management attention
Who benefits
Upstream operators & energy infrastructure ownersDownstream petrochemical industrial operationsPrivate equity funds with energy assetsInfrastructure investorsCompanies preparing assets for sale or acquisitionBoards navigating major operational transitionsLogistics and maritime operatorsDevelopment banks financing energy projects
“Our experience includes full P&L leadership in offshore production operations and petrochemical complexes with corporate oversight of production, maintenance, integrity and decommissioning, and the transformation of logistics network serving nearly 100 offshore platforms. We have prepared mature offshore assets for transactions exceeding US$1 billion, and led crisis management and business continuity at enterprise scale.”
Supported by Digital Technologies & AI. Operational advisory in this practice is augmented by AI-powered process analysis.
02

Downstream Operations

Value creation through the performance of industrial assets in a complex and rapidly changing global environment.

We advise industrial companies and investors navigating complex operational environments, new ventures, mature assets, cost pressure, industrial performance improvements, integrity challenges, industrial decarbonization and smart factory transformation. Our perspective comes from executive roles with direct accountability for safety, performance, cost, capital allocation and value creation.

Operational Performance Management & Industrial Optimisation
  • Executive assessment of operational performance
  • Identification and prioritization of cost and productivity opportunities
  • Review of operating models, responsibilities and decision processes
  • Definition of performance management and KPI governance
  • Executive challenge of maintenance and reliability strategies
  • Definition of transformation governance and decision forums
Asset Optimisation & Business Resilience
  • Mature asset strategy and value creation priorities
  • Executive assessment of asset performance and integrity challenges
  • Review of asset integrity governance
  • Smart Factory transformation strategy
  • Portfolio prioritization and capital allocation support
  • Decommissioning and asset retirement strategy
Energy Efficiency & Industrial Decarbonisation
  • Low-carbon operational roadmaps
  • Identification and prioritization of emissions reduction opportunities
  • Energy matrix transformation
  • Governance models for transition initiatives
Transactions, Investors & Operational Assessment
  • Executive assessment of operational risks
  • Review of cost structures and operational performance
  • Identification of value creation opportunities
  • Assessment of operational readiness for acquisition or divestment
  • Post-acquisition transformation priorities
Who benefits
Companies with large and multiple industrial assets seeking for an integrated performance efficiency management.Downstream chemichal & petrochemical industrial operations looking for industrial decarbonization.M&A process involving companies with large & multiple industrial assetsCompanies preparing industrial assets for sale or acquisitionBoards navigating major operational transitionsEnergy companies.
“The current environment of accelerated technological transformation, greater global competition, increasingly restrictive environmental requirements, energy transition, in addition to new regulations, has demanded from companies an increasingly effective management of the operation of existing assets, in the design of new industrial asset projects as well as a very close look at M&A processes involving industrial assets in the search for value creation. Our advisors have more than 35 years of experience in the management of industrial assets in the chemical and petrochemical sector, leading the integrated management of a portfolio of more than 35 industrial plants located in different regions and countries, with a focus on safety, environmental protection, industrial performance, technological transformation, redesign of the energy matrix, reduction of greenhouse gas emissions, implementation of smart factory solutions and the industrial decarbonization strategy.”
03

Circular & Low Carbon Solutions

Transforming sustainability into resilience and competitive advantage

The transition to a circular, low-carbon economy goes beyond regulatory frameworks: it is the backbone for the industrial businesses' resilience, and it must be part of the strategy to guide decisions about products, feedstock and assets. Our advisors have led pioneering businesses in biobased and recycled plastics and chemicals and worked on global standards for circular economy and sustainable procurement.

Business Strategy
  • Maturity diagnosis
  • Leadership and organizational awareness building
  • Strategic sustainability review
  • Long-term objective setting
  • Public positioning and commitments strategy
Risk Management
  • Climate risk identification and assessment
  • Human rights risk identification and assessment
  • Risk mitigation strategy design
  • Integration with enterprise risk management
  • Board-level risk reporting frameworks
Portfolio Review
  • Social and environmental impact analysis
  • Portfolio sustainability assessment
  • Innovation strategy development
  • Brand positioning around sustainable products
  • Product roadmap for sustainability transition
Climate Management
  • Emissions inventory (Scope 1, 2 and 3)
  • Mitigation alternatives assessment
  • Carbon pricing strategy
  • Transition plan development
  • Carbon neutrality roadmap and governance
Circular Economy
  • Resource optimization alternatives
  • Waste pricing strategy
  • Circular transition planning
  • Value chain circularity assessment
  • Business model innovation for circularity
Strategic Advocacy
  • Policy positioning strategy
  • Stakeholder mapping and identification
  • Local and global engagement
  • Success metrics for advocacy initiatives
  • Coalition and industry association strategy
ESG Leadership
  • Sustainability index benchmarking (DJSI, ISE, CDP)
  • Best practices identification and implementation
  • Ecovadis, GRI, SASB and IR reporting alignment
  • Third-party assurance readiness
  • Investor-grade ESG communication
Who benefits
Petrochemical & plastics producersFMCG & brand ownersPackaging manufacturersRecycling companies & investorsPE funds evaluating circular economy assetsGovernments & development banksCompanies facing regulatory challengesBoards evaluating strategies for long term resilience and sustainability
“Our sustainability advisors have helped to develop the world's largest green polyethylene business from the ground up, led advocacy teams in Europe, US, and Japan, co-led the development of ISO 59004 on Circular Economy across 102 countries, and led corporate sustainability strategies that achieved CDP A ratings. We know how to make circularity fit into the business strategy and portfolio.”
Supported by Digital Technologies & AI. Circular economy and sustainability advisory is enhanced by AI-powered LCA modelling, ESG data aggregation and reporting automation, regulatory compliance monitoring tools.
04

International Strategy & Governance

Expanding, structuring, and governing businesses across borders

International growth is straightforward to plan and extraordinarily difficult to execute. The difference lies in understanding how governance, legal structures, commercial relationships, labor, and regulatory environments interact across jurisdictions — and how to manage them simultaneously under pressure. Our advisors have personally run international holding and trading structures, served on JV boards in Mexico, the Netherlands, and Thailand, and built sizeable feedstock and chemicals trading operations.

International Expansion Strategy
  • Market entry strategy and feasibility assessment
  • Competitive landscape and opportunity mapping
  • Local partnership and distribution strategy
  • Regulatory and compliance landscape review
  • Phased internationalization roadmaps
International Holding & Trading Structures
  • International holding structure design
  • Trading company establishment and governance
  • SLA governance frameworks
  • Multi-jurisdiction compliance framework: labor and taxes perspectives
  • Office consolidation and subsidiary rationalization
JV Structuring & Board Governance
  • JV structure design and negotiation support
  • Shareholder and partnership agreement advisory
  • Board composition and governance framework
  • Partner selection and relationship management
  • Conflict resolution and governance disputes
  • JV performance review and exit structuring
Cross-Border M&A Support
  • Target identification and strategic rationale
  • Commercial and operational due diligence
  • Post-acquisition integration and synergy capture
  • Asset consolidation and productivity programs
  • Divestment preparation and transaction support
Feedstock, Trading & Shipping Structures
  • International trading company design
  • Feedstock procurement strategy (hydrocarbons, chemically recycled and bio feedstock)
  • Shipping and vessel leasing strategy
  • Commercial contract structuring and renegotiation
  • Trading risk management frameworks
  • Cost and operational risk reduction programs
Institutional & Regulatory Engagement
  • European Commission engagement strategy
  • Industry association representation and board seats
  • Regulatory advocacy at EU and international level
  • Government and public authority relations
  • Global plastic waste policy engagement
  • Conference and institutional thought leadership
Who benefits
LatAm companies expanding into EuropeEuropean companies entering emerging marketsPrivate equity with cross-border portfoliosCompanies establishing EU holding structuresJV partners needing governance adviceCompanies pursuing international M&ATrading companies and shipping operatorsCompanies navigating EU regulatory environments
“We have personally built and run international holdings and trading structures in the Netherlands with multiple subsidiaries, for both energy and petrochemicals, served on JV boards in Mexico, the Netherlands, and Thailand, led feedstock trading business, structured new offshore ventures in Africa, and created a dedicated shipping platform to support global trading. International governance is not a theoretical exercise for our team — it is lived experience.”
Supported by Digital Technologies & AI. International strategy advisory is supported by AI-powered market intelligence, regulatory monitoring across jurisdictions, governance document analysis, and data-driven benchmarking of international structures and performance.
05

Digital Technologies & AI

Enabling smarter operations, faster decisions, and scalable intelligence

The industrial world is generating more data, facing more complexity, and moving faster than traditional decision-making can absorb. WSFI's digital and AI capability exists to make our clients' businesses faster and more precise — not to replace human judgement, but to sharpen it. Our digital advisor brings 15 years of hands-on ML engineering, agentic AI development, and production infrastructure experience, combined with deep familiarity with the industrial and regulatory contexts in which our clients operate.

AI Strategy & Industrial Adoption
  • AI readiness assessment for industrial operations
  • Use case identification and prioritization
  • AI infrastructure and governance
Agentic AI & Intelligent Automation
  • Multi-agent system design and deployment
  • LLM-powered document analysis and extraction
  • Automated reporting and regulatory monitoring
  • Decision support systems for operational teams
  • Knowledge graph construction and querying
MLOps & Production AI Infrastructure
  • ML platform design and implementation
  • Model deployment, monitoring and drift detection
  • CI/CD pipelines for ML systems
  • Cloud infrastructure (AWS, GCP) for AI workloads
  • Data pipeline architecture and governance
  • Security and compliance for AI systems
ESG Data & Sustainability Intelligence
  • Emissions data aggregation and analysis
  • Automated ESG reporting and CSRD compliance tools
  • Supply chain sustainability data systems
  • Regulatory change monitoring and alerting
  • LCA data integration and analysis
Market Intelligence & Research Automation
  • Retrieval-augmented generation (RAG) systems
  • Deal flow and M&A target screening tools
  • Commodity and pricing intelligence systems
  • Custom research assistant development
How Digital & AI supports every WSFI practice
Upstream & Downstream

Data aggregation and analysis, KPIs systematization, report automation, performance analysis, data infrastructure

Circular & Low Carbon

LCA automation, ESG data aggregation, CSRD compliance tooling, and carbon footprint scenario modelling

International Strategy

Market intelligence automation, regulatory monitoring across jurisdictions, M&A target screening, and governance document analysis using LLMs

Who benefits
Industrial operators seeking efficiency gainsEnergy companies adopting predictive maintenanceCompanies automating ESG reportingPE funds needing portfolio intelligence toolsTrading companies building data infrastructureSustainability teams reducing manual reportingOrganisations deploying AI for the first timeCompanies scaling existing AI capabilities
“Our digital capability is not a separate technology practice — it is embedded in every service area we offer. AI and digital tools amplify the judgement of advisors who know the industry. The combination of industrial expertise and production-grade AI infrastructure is what makes WSFI's advisory genuinely distinctive.”

About WSFI

Built by operators. Trusted by leaders.

100+
Countries engaged through ISO 59004 Circular Economy standard
36
Years in the petrochemical industry (EVP Braskem N. America, Europe & Asia)
16+
International subsidiaries managed under one holding structure
3
Continents with active JV board representation

World Sustainable Futures International is an independent advisory firm established by seasoned executives who have personally managed the business challenges our clients face — full P&L ownership, board participation, regulatory engagement, and large-scale industrial transformations across multiple regions and sectors.

Inside out, not outside in

We distinguish ourselves by decades of direct operational experience rather than externally-developed frameworks. Our recommendations derive from initiatives we have personally executed — not theoretical models.

Industry depth

Advisors have served as executives in petrochemicals, upstream energy, circular economy, and international governance — with full accountability, not consulting-only backgrounds.

Global reach

Operations span Europe, Americas, and Asia, with offices in Portugal, the Netherlands, and Brazil.

Pragmatic solutions

Recommendations derive from personally executed initiatives rather than theoretical models.

Credentials

The track record behind the advice.

Careers built inside the industries we advise: executive leadership, board service, global standards and institutional roles.

147
Years of combined industry leadership
5
Senior advisors, each leading a practice
102
Countries engaged through ISO 59004
4
Countries of board service
Walmir Soller

Walmir Soller

Managing Partner

Downstream Operations · Circular & Low Carbon Products

36Years in industry

36 years in the Petrochemical Industry. EVP Braskem North America, Europe & Asia. CEO of international holding with 16+ subsidiaries. Board member across Mexico, Netherlands, Brazil and Thailand. Based in Portugal.

Career highlights
  • EVP Braskem North America, Europe & Asia
  • CEO of international holding — 16+ subsidiaries
  • Board member: Mexico, Netherlands, Brazil, Thailand
  • MBA — University of Michigan / Ross School of Business

Based in Portugal.

Marcelo Batalha

Marcelo Batalha

Strategic Partner

Upstream Operations · Infrastructure

22+Years in industry

22+ years in energy, upstream operations, logistics and international governance. Former CEO of Petrobras Netherlands B.V., former Managing Director of Transpetro International B.V. Based in the Netherlands.

Career highlights
  • CEO — Petrobras Netherlands B.V.
  • Managing Director — Transpetro International B.V.
  • 22+ years in energy and upstream operations
  • Based in the Netherlands

Based in the Netherlands.

Marcelo Cerqueira

Marcelo Cerqueira

Strategic Partner

Manufacturing · Industrial Operations

35+Years in industry

35+ years. EVP Manufacturing & Global Operations, Energy, Industrial Decarbonization and Smart Factory. EVP Chemicals and Vinyls Business. Several board positions in Brazil. Wharton Global Leaders, MBA FGV. Based in Brazil.

Career highlights
  • EVP Manufacturing & Global Operations — 40 plants, 4 countries, 4,000+ people
  • EVP Chemicals and Vinyls Businesses — Brazil, Netherlands, Singapore
  • Board member at IBP, COFIC, Atvos and Cetrel
  • Wharton Global Leaders · MBA FGV

Based in Brazil.

Jorge Soto, PhD

Jorge Soto, PhD

Strategic Partner

Sustainability · Policy

39Years in industry

39 years in large industries. Co-leader ISO 59004 — Circular Economy (102 countries). Chair UN Global Compact Network Brazil. ICCA leadership on Energy, Climate & Plastics. Professor FGV/EAESP. Based in Brazil.

Career highlights
  • Co-leader ISO 59004 — Circular Economy (102 countries)
  • Chair — UN Global Compact Network Brazil
  • ICCA leadership: Energy, Climate & Plastics
  • Professor — FGV/EAESP

Based in Brazil.

Ivo Reali Camargo

Ivo Reali Camargo

Strategic Partner

AI & Digital Transformation

15+Years in industry

15+ years. Senior ML Engineer and agentic AI specialist. Built and operated production AI infrastructure for a consortium of five Dutch banks and an international consumer technology group. Based in Portugal.

Career highlights
  • Senior ML Engineer — agentic AI specialist
  • AI infrastructure for consortium of five Dutch banks
  • AI systems for international consumer technology group
  • Based in Portugal

Based in Portugal.

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